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“Doctor, doctor I think I’ve got swine flu!”

“Well dear patient, would you mind calling back in 12 months?”

Ok, it’s not very funny. In fact it’s so unfunny it could have made it onto the recent Corden-Horne comedic televisual programmes. (I use the terms loosely).

But as you may have read recently, it’s not far from the truth because the national flu line service set up to handle millions of calls in the event of health pandemic is a year behind schedule.

Normally you’d hire a couple Polish guys to work the weekend and get the programme back on track but this one’s a bit more involved.

According to a report by James Sturcke of the Guardian, when the World Health Organisation reached pandemic level five, the service was supposed to get underway, with 7,500 centres dealing with calls from 20,000 people at a time and at least 6 million people a day at the height of the disease. Instead, right now a recorded phone line is in place with people who believe they have swine flu symptoms being told to call NHS Direct – that’s 3,500 staff in 35 call centres.

Added to this, the Department of Health findings suggest that GP practices could not collectively expand their call handling capacity enough to address the expected level of demand.

The health minister Lord Darzi had earlier this week told the House of Lords that the flu line was due to be ready by autumn (this year hopefully, although he didn’t specify). The Department of Health added that it was “too risky” to introduce the system until it had been fully tested.

However, I think to a lot of people think that this swine flu is pretty risky too.

The failure to get the flu line up-and-running (fluid?) has raised concerns that there will be delays in getting antiviral drugs to patients should cases start to grow exponentially, with fears that people may be able to fraudulently secure many doses of Tamiflu.

A senior emergency planning source claims “Without the flu line there is nothing to stop you or me getting multiple doses from multiple places”.

So where do CTL Europe fit in here?

Well, we’re on standby if your organisation gets blitzed by calls from concerned customers or the public in general. Multilingual, multichannel and 24/7 – we’re here to help. It’s for times like this that we have the SmartInform communication tool, to ensure you’re ready even if flu line isn’t.”

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