Vodafone drops its roaming charges
Recently Vodafone announced it was dropping its roaming charges across
Europe from June for all its “Passport” members, a service free for its
customers to join. That means it will cost the same to make a call, text or
send picture messages whether in mainland Europe or UK.
It’s an initial three month trial to encourage usage during the summer
holiday months.
Operators including Vodafone have long claimed that prices will reduce
through competition, not regulation, so it’s good to see Vodafone putting
its money where its mouth is. It also co-incides with the company cutting
the costs of international calls from mobiles within the UK with some
destinations down to 5p/minute.
For now, data charges will still be subject to roaming charges but it may be
just a matter of time before they follow suit. In any event, from July 1st,
roaming charges set by the European Parliament go into effect so the most
you’ll fork out for mobile surfing in Europe will be €1 per MB, that’s
roughly 90p per meg, down from 1.50.
If the move proves successful, Vodafone will consider extending its offer or
introducing similar schemes to its UK customers. The initiative will also
pressurise other mobile operators to slash or abolish roaming charges.
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To arrange for a demonstration, please call 020 8002 0000.
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